Wait a minute! What I meant was one of my prints has been accepted into the Open Contemporary exhibition at Stockport Art Gallery. I’m dead chuffed! It is called ‘I can’t afford Campbells by Austerity Warhol’ and features a tin of Morrisons tomato soup from their cheap Value range. The preview is next Friday (26th July) so, as Denis has pointed out, I’ll need the flat cap!
I don’t know if it was my trip to the After Hours session organised by MDP at the Whitworth last Saturday, but I’ve been aware of more marketing stuff on Twitter or other social media. I’ve mentioned Lori McNee before. She has some excellent ideas both in producing the art work itself and then selling it.
There are two others I have come across recently. Firstly, Gary Bolyer Fine Art also has some good marketing ideas. I particularly liked his article ‘How to Sell Art Online: The Secret Sauce’ which developed the concept of starting and developing relationships online, mainly through an emailed newsletter. This seems an interesting approach. As Gary says, “There’s lot of ways to get the relationship started, to get people to sign up for your email newsletter. One way is to put a page on your site that advertises and promotes your newsletter. Offer something free (like an ebook or report or coupon) in exchange for their email address. Like I said, there are lots of ways to get the relationship going with someone. But this is how many people do it very successfully.
“Once you have the person’s name on your list, then you must continue to grow the relationship. You must send her emails on a regular basis. If you don’t write your new friend often, she will soon forget who you are. Don’t abandon her. Don’t neglect your new friend. Keep in touch with her often and let them know what you’re up to. She will reward you by buying your products or services.”
I came across an alternative approach today from Barney Davey, who looks a little near home for his sales. “The most affordable marketing and easiest sales are to people who know you, but you still have to tell them you are actively selling art… A credible estimate is most artists can make about 1,000 originals in a lifetime. For instance, making 33 pieces per year over a 30-year career will get you 999 originals. Your mileage may vary. If you build a loyal collector base of 100 direct buying patrons, they can conceivably be responsible for purchasing a third or more of your oeuvre.”
I’ve signed up for Associate Membership with Mark Devereux Projects, who ran the After Hours session at the Whitworth. I’ll let you know how it goes.